The poster is part of a series of programs and measures supported by the dairy industry to highlight the importance of conscientious care of cattle. Other programs include the Dairy Quality Assurance (DQA) Center’s “Caring for Dairy Animals” guide, which National Milk Producers Federation (NMPF) has also distributed to cooperatives and producers.

NMPF developed “Top 10 Considerations for Culling and Transporting Dairy Animals to a Packing or Processing Facility,” along with Dairy Management Inc. (DMI) and the American Association of Bovine Practitioners (AABP). It is derived in part from the science-based recommendations of the DQA program.

“Consumer interest in animal welfare will continue to grow, and all livestock producers will face increased scrutiny from the marketplace in years to come,” said Thomas Gallagher of DMI, which manages the national dairy checkoff program. “This poster demonstrates to farmers and consumers alike their shared interest in animal care and well-being.”